ABC 8 Tulsa: As the nation marks National Native American Heritage Month, tribal leaders and health advocates are shining a spotlight on mental health challenges and suicide prevention in Native communities.
The Association of American Indian Physicians (AAIP) and the Sac and Fox Nation are partnering to raise awareness about the free 988 Suicide and Crisis Lifeline, aiming to reduce stigma and encourage individuals to seek help when needed.
Native populations face disproportionately high suicide rates, compounded by generational trauma, discrimination, and limited access to culturally informed mental health care.
A recent survey by the Sac and Fox Nation found that nearly two-thirds of respondents fear judgment or stigma when seeking help, while more than 80% emphasized the importance of culturally sensitive support during crises.
Launched in 2023, AAIP’s 988 campaign features public service announcements and educational videos with community members sharing personal experiences.
The campaign emphasizes that “there is strength in asking for help” and reminds Native individuals that support is available at any time.
The initiative has received recognition for its impact, winning two Upper Case Awards for public relations and public service communications in 2025.
“The 988 Lifeline is free and available 24/7 for anyone struggling or in crisis,” said David James, director of health services at Black Hawk Health Center in Stroud.
“Reaching out is a sign of strength, and through this campaign, we want our community to know they are not alone.”
The 988 line receives thousands of calls each month in Oklahoma, reflecting the growing need for accessible crisis resources.
Trained counselors provide confidential support, guidance, and connections to local services for individuals facing suicidal thoughts, emotional distress, or substance misuse.
For more information or to access campaign resources, visit WeBelong988.com or AAIP’s YouTube channel
Those in crisis can call or text 988 or visit 988lifeline.org.