James “JP” Popoff, MA, LAC, BHP is a behavioral health leader with more than 15 years of experience, including over eight years in high-acuity crisis services. He currently serves as Director, Contact Center Operations and Clinical Services at Solari Crisis and Human Services, where he oversees Arizona’s Vibrant Emotional Health contracts, including 988 call, text, and chat services, as well as participation in the National Backup Center supporting capacity needs across the broader crisis system. In this role, JP is responsible for advancing service quality, ensuring access to care, and driving operational and clinical excellence across complex, high-demand environments.
Throughout his tenure at Solari, JP has played a key role in the development and implementation of multiple crisis lines, including the Arizona Statewide Crisis Line, Arizona 988, Colorado 988, and the Oklahoma Crisis/988 Line. His leadership is grounded in a deep understanding of both frontline care and system-level operations, having progressed from Crisis Specialist to director-level leadership. He brings a data-informed and people-centered approach to building sustainable systems, strengthening workforce performance, and ensuring services consistently meet clinical, operational, and regulatory standards.
JP is deeply committed to advancing trauma-informed, clinically sound, and ethically grounded care within crisis systems. He is particularly passionate about ensuring that services minimize unintended harm and reduce the potential for re-traumatization within systems of care. Drawing on his clinical background and training in Dialectical Behavior Therapy and other evidence-based approaches, he focuses on developing teams that respond to individuals in crisis with compassion, accountability, and cultural responsiveness.
JP holds a Master of Arts in Community Counseling and a Bachelor of Science in Applied Sociology from Northern Arizona University and is a Licensed Associate Counselor and Certified International Crisis Hotline Specialist. Outside of his professional role, he enjoys spending time with his 10-year-old Maine Coon mix, Bacon, caring for his indoor and outdoor plants, and staying connected with friends, family, and his local community. He is actively engaged in advocacy efforts supporting underserved and disenfranchised populations in the community where he was born and raised.